TikTok trends 2024: Tracking the latest TikTok trends as they emerge
Buzz from Shooglebox helps brands and organisations quickly spot and explore TikTok trends as they start to take off.
The Buzz service flags, explains and tracks more than 100 new trends every month – three weeks on average before they hit peak interest. Get in touch to find out how Buzz could help your business in 2024.
Here's a few of the big trends that Buzz customers have been among the first to discover.
TikTok trends November 2024:
Chip shop diva: Destiny from Merchants Fish & Chips in the Midlands town of Bewdley has become a real TikTok star thanks to her "unbothered" attitude and iconic catchphrases – read more about her in our article for The Drum
"Oops, I flipped the camera": Hilarious TikToks "accidentally" revealing who's behind a bold or cheeky suggestion
Suspect challenge: Couples, family members and friends taking it in turns to "roast" each other for their flaws and bad habits
"I like my sootcase": Meme based on an old video clip of four-year-old Barron Trump saying "I like my suitcase" in a Slovenian accent
Turkish pasta: This Mediterranean-style pasta dish has gone viral after a recipe shared by social media personality Anna Paul and her Turkish mum
"I'm looking for ...": Funny shopping trend where you ask for something incredibly precise and quirky that the shop just happens to sell
Wicked: Lots of excitement around the new Wicked film ranging from people recreating the What Is This Feeling? and Dancing Through Life choreography to memes inspired by Ariana Grande and Cynthia Erivo interviews – see more in this Shooglebox blog
TikTok trends October 2024:
Halloween: Lots of Halloween ideas being shared on TikTok – from food and drink trends like spooky pizza nights, charbooterie and ghost coffees, to boo baskets, pumpkin painting sessions and ghost photoshoots. Read more about this year's Halloween trends.
"Wait, they don't love you like I love you": Maps by Yeah Yeah Yeahs has made a huge comeback on TikTok thanks to a viral dance trend
"In da clerb, we all fam": Lipsync trend showing situations where someone doesn't get your reference to a TikTok trend, meme or other niche thing
Subtle foreshadowing: TikToks where you edit the climax or punchline of viral or fail videos in a way that's anything but subtle
Dua Lipa cola: Popstar turns heads with an unusual recipe for Diet Coke mixed with pickle and jalapeño juice
Contrast makeup theory: Adapting makeup to your "contrast level"
"I lied, put your clothes back on ..." TikToks about topics you're really passionate about, spanning everything from favourite books and movies to moments in history and politics
TikTok trends September 2024:
Gen Z marketing scripts: Hundreds of brands, businesses and organisations joining in with trend getting an employee to read out a marketing script full of Gen Z slang – find out more in this Shooglebox blog
Moo Deng: Baby pygmy hippo from a Thai zoo has become an internet sensation as thousands of people post fan art, edits and memes of her – and everything from Moo Deng makeup and fashion to cakes and latte art
Da' Dip: 1996 song by American freestyler Freak Nasty resurfaces as one of the biggest TikTok dance trends this autumn
Perfect pitch challenge: Musical challenge using a TikTok effect to measure how accurately you can sing a "do, re, mi" scale
"She deserved the purse": Hiding cash and gift cards among baby items in supermarkets inspired by TikTok of an unbought bag left on a shelf
Air fryer s'mores: New food trend inspired by viral TikTok with more than 70 million views and seven million likes
Burgundy: Fashion influencers say burgundy is "the colour of the season"
TikTok trends August 2024:
Demure: One of the biggest TikTok trends of the year, with thousands of creators, brands and celebrities showing how "demure" and "mindful" they are in various situations
Symphony: Meme trend contrasting a problem or confession with uplifting images of dolphins and rainbows to the track Symphony by Clean Bandit and Zara Larsson, who jumped on the trend herself
Cucumber salads: "Cucumber guy" Logan Moffitt goes viral with his daily cucumber salads, inspiring others to make their own
Disco: Disco by Surf Curse makes a big comeback on TikTok thanks to a dance trend where you mirror a partner's moves
This and yap: Videos of places where you like to have a natter with your friends, captioned "This and yap" or sometimes "This and a yapping session"
"Give me my money": Viral prank where a group of people take turns to say phrase in a funny voice, clapping after each one until the last
Underconsumption: Celebrating minimalism and reusing and recycling things like makeup and clothes
TikTok trends July 2024:
Brat summer: Hype around Charli XCX's Brat album inspires one of the summer's biggest trends, with people embracing its vivid artwork and the bold and carefree "Brat" attitude and dancing to songs like Apple
"Boots and a slick back bun": Thousands of creators, brands and celebrities recreating a viral video of friends singing about their outfits
911 Emergency: TikToks where you model a series of outfits while walking on the spot to "Emergency, emergency, paging Dr Beat"
Egg flights: Boiled eggs lined up in a row with different toppings – some people say they're stuck on "egg flight TikTok" after seeing so many recipes
Warped World: Creators and brands using the Warped World effect on their fingers to say "no" in response to someone's question
Crawly Wizard: TikTok prankster Crawly gets billions of views on videos running round shops and other public places in Warsaw as a gnome – inspiring other creators and brands to dress up as their own characters and to create lore around a Gnomes vs Knights war
"I'm Mark ... and I'm Spencer": M&S campaign with Mark Wright and Spencer Matthews sparks fun reactive challenge for other brands – find out more in this Shooglebox blog
TikTok trends June 2024:
"Is somebody gonna match my freak?": Tinashe's song Nasty has been all over TikTok this month, soundtracking a cheeky dance craze and posts revealing people's weird interests or personality traits
"I hope they play ...": A person is filmed saying they want to hear a song from their favourite artist ... before the camera cuts to show them at someone else's concert or totally different event like a sports game
Band4Band: Lipsync and outfit switch trend to new song from Central Cee and Lil Baby, where people change from "posh" to "charva" clothes to contrast the rappers' British and American accents
AI time travellers: Using Dream Machine by Luma AI to make eye-catching "time travel" videos stopping famous memes and old Vines from happening
Cracking latte: Viral drinks trend where you coat a plastic cup in chocolate which cracks when you squeeze the sides – people are loving how "satisfying" the cracking sound is with many incorporating ASMR
"Spectacular, give me 14 of them right now": A man's viral reaction to some sweet potato and egg pancakes takes off as a trending sound and CapCut template for showing things you can't get enough of
"The Tyla Dance": Nearly two million videos recreating a dance routine by Tyla to Pop Like This Pt 2 by CPK Shawn, with Charli D'Amelio's version getting 140m views and 18m likes
TikTok trends May 2024:
Who wants to go to the Four Seasons Orlando?" "Me!": Thousands of TikTokers making funny memes, edits and parodies inspired by a viral video of a baby getting excited about a family trip to Orlando
"I'm looking for a man in finance": DJs and music producers were quick to take up a TikToker's challenge to make a song about her ideal man – even David Guetta has released a version
Hands in: Pet challenge where a couple put their hands out in front of their dog or cat to see whether they join in and put their paw on top
"I'm working late 'cause I'm a singer": Sabrina Carpenter's catchy song Espresso used by thousands of TikTok creators, fellow pop stars and brands in lipsync videos and memes
Smalltown Boy: Trend asking parents how they used to dance in the 1980s – a version by The Famileigh is being used as a background video on Spotify when you open the song
Pistachio chocolate bar: Lots of hype around a pistachio chocolate bar from FIX Dessert Chocolatier in Dubai which foodie accounts are reviewing and recreating at home
TikTok trends April 2024:
Mishap marketing: Lots of brands and businesses picking up on a clever marketing tactic where video clips of accidents and mishaps are used to hook viewers before cutting to an unexpected sales message
"Pedro, Pedro, Pedro": Memes featuring and inspired by a dancing raccoon – soundtracked with a remix of Raffaella Carrà's song Pedro
Burning Love: Transition trend where you "teleport" from the airport departure lounge to your holiday destination by jumping over your camera
"I was over love, thought I'd had enough, then I found you": Lyric from Hell N Back by Bakar and Summer Walker being used in TikToks about favourite people and things
"This is my idea of a very nice day out": Huge number of big brands and small businesses making memes from a viral video Gary Barlow filmed in a vineyard to promote Gary Barlow Wines
Asoka make-up: Creators getting millions of views and likes on TikToks recreating Indian bridal make-up from Bollywood film Asoka
TikTok trends March 2024:
"Standing in a crowded room and I can't see your face": Thousands of TikTokers making funny lipsync and dance videos with relatives or friends to a sped-up version of Jess Glynne's Hold My Hand
Chick-fil-A girl: Gina from fast food chain Chick-fil-A has gone viral for her quirky facial expressions, inspiring a wave of memes and parody videos
Blue Monday: Two people have a video game-style mock fight while going back and forth on something they disagree about
Cookie croissants: Chocolate chip cookie and croissant combo sold at a bakery in Paris has gone viral and lots of people are recreating it at home
"Hello Sharks, I am asking for ...": TikTokers and brands are making mock pitches to the "Sharks" on the US version of Dragons' Den – sharing things they want and what the investors would get in return
The Way I Are: Millions of views and likes on dance videos to The Way I Are by Timbaland where one person slides in halfway through
"How to become ...": Brands have been quick to join in a daft photo carousel trend with the punchline "Why did you swipe?" after a first image offering to reveal an impossible "how to"
TikTok trends February 2024:
What You Won't Do For Love: TikTokers are getting a huge response to videos zooming in and out on foods, drinks and all sorts of random objects to the tune of What You Won't Do for Love by Bobby Caldwell
"You have been promoted! You are now one of my elite employees!": A clip from a comedy sketch by @mainlymannie is being used in memes about over-the-top ways of praising or being nice to someone
Sad hamster: Thousands of TikTok creators and brands using photo of a sad-looking hamster in memes about intimidating or upsetting scenarios
"All that work and what did it get me?": Lyric from the Glee version of Rose's Turn shows things you regret putting time and effort into
Look After You: More than half a million TikToks using this sped-up version of The Fray's Look After You as part of throwback trend comparing current photos of people or pets with older photos from their younger years
"Save the other half for later": A fun trend showing creative ways of displaying the uneaten half of something you're planning to finish later is brightening up lots of people's For You Pages – like this half a sandwich video
TikTok trends January 2024:
"We're/I'm ... Of course ...": Hugely popular trend where people poke fun at stereotypical behaviours of groups or teams they belong to – including brands like Ryanair, Red Bull and the BBC and celebrities like Kim Kardashian, Ed Sheeran and Kristin Chenoweth
Shiba Inu dancing: CapCut template of a Shiba Inu dog bopping its head to Run Away by Sunstroke Project is being used by TikTokers to joke about situations where they're confused or distracted – or to show what makes them happy enough to bop their head
Saltburn: Lots of buzz around the new thriller Saltburn – especially Murder on the Dancefloor scene which people are recreating including Sophie Ellis-Bextor herself on New Year's Eve
Mob Wife Aesthetic: Some TikTokers are saying goodbye to 2023's minimalist "clean girl" aesthetic and embracing a "mob wife" aesthetic based around wearing heavy make-up, fur coats and flashy jewellery – like the wives of gangsters in mafia films
Flying Dutchman burgers: The onion-wrapped Flying Dutchman burger from US food chain In-N-Out is really popular with people sharing reviews or trying to recreate it at home
"I think I like this little life": Cordelia O'Driscoll's song Little Life has been dominating many TikTokers' For You Pages and people are now parodying it by singing it in funny ways – often breaking out into the song in front of someone who doesn't know the trend
Somethin' Stupid: Frank and Nancy Sinatra song inspires new trend where people share embarrassing things they accidentally say to ruin a moment
"This is not a banger, and I know a banger": Sound from an old YouTube video from Wayne County Lyfe ranting about Monster Mash resurfaces on TikTok with people using it to share opinions on a range of different things
Toothless dancing: Animation inspired by How to Train Your Dragon is dominating lots of TikTokers' For You Pages – including CapCut templates used to share times you'd do a similar joyful dance
TikTok trends December 2023:
Coquette aesthetic: TikTokers and brands joining in with huge trend for putting bows and ribbons on unconventional things like foods, drinks, people, pets and random objects, soundtracked with Lana Del Rey music
Chipi Chipi Chapa Chapa: Chorus of Chilean song Dubidubidu used in a range of memes and videos of animals "dancing" and bopping their heads
Seeing life cinematically: CapCut template makes a short film from series of clips on your camera roll, romanticising and showing the beauty of life
"I just wanna see my baby standing right outside my door": People using sound clip from Mariah Carey's All I Want For Christmas to share what's on their wishlists this year – ranging from actual present ideas to fantasies like a favourite celebrity
Snow globe cocktails: Christmas cocktail made by filling a third of a tumbler glass with water, adding cranberries, a sprig of rosemary, and freezing before for a few hours pouring over a fizzy cocktail or mocktail
Let's Get Loud: People are using the Jennifer Lopez song Let's Get Loud to show things they wanted to do when they were younger and the skills their mums made them learn instead – and joking that they'd use these skills if they were ever attacked or burgled
How many of these TikTok trends do you recognise?
You're not alone if you don't recognise most of these recent TikTok trends. A survey of TikTokers by YouGov found many of the recent big TikTok trends were recognised by less than a third of British users, with awareness falling away to less than 10% outside the Top 20 trends.
The survey results showed it's even more of a problem if you're aged over 35 and you want to see some of the things younger TikTokers are seeing and doing.
Shooglebox can help you with tools and techniques to turn your team into super-spotters finding and sharing a much broader range of the things bubbling up on TikTok. One of those is Buzz – a service used by journalists, creators, brands and businesses who need to spot, understand and respond to the latest trends.
Buzz is a constantly updated box of cards showing at a glance, explaining and linking to trending TikTok videos, sounds, songs and other things starting to take off. Read more here.
